FBK

    How well do you know the market you compete in?

    Lazio
    Medical equipment
    59 won
    11.6%
    Market share
    €256Mmarket
    MSMedSupply Italia18.4%
    MEAT
    748tenders
    32.4%
    Win coverage
    Pharma
    198authorities

    Tender outcomes are public. The market behind them, far less so.

    Winners, values and scores sit scattered across thousands of documents and unconnected sources. One at a time, each tells you about a single tender. Gathered, standardized and set side by side, they add up to a market.

    You can see how spending shifts, where demand is concentrated, which suppliers are winning and on what terms.

    What if you had all of this before deciding?

    The whole market

    What it is worth, how it moves over time and where the spending goes.

    Market overview
    MARKET VALUE
    €256M
    ↑ 18% vs 2025
    TENDERS PUBLISHED
    748
    62 per month
    AVERAGE TENDER VALUE
    €342K
    median €210K
    VALUE TRENDPeak Nov · €29M
    JanAprJulOctDec
    YOUR PERIMETER BREAKDOWN
    Diagnostic reagents€42.5M
    Laboratory instruments€38.5M
    Single-use consumables€26.4M
    Controls and calibrators€14.2M

    The rules of the game

    Where price decides it, where technical quality carries real weight and which criteria keep coming up.

    Award criteria
    HOW TENDERS ARE AWARDED IN YOUR PERIMETER
    68%
    32%
    Most economically advantageous tenderLowest price
    MOST FREQUENT WEIGHTINGS
    70 / 30 technical / price41%
    60 / 40 technical / price27%
    80 / 20 technical / price18%
    Other weightings14%

    Where you actually stand

    Your market share, the gap to the companies ahead of you and how much of your sector you are reaching.

    Competitive positioning
    YOUR SHARE
    11.6%
    ↑ 1.4 pp vs 2025
    GAP TO LEADER
    6.8 pp
    ↓ 0.9 pp
    WIN COVERAGE
    32.4%
    59 of 182
    MARKET SHARE EVOLUTIONBy awarded value
    JanAprJulOctDec
    Your shareMarket leader

    Who beats you, and at what price

    The strongest suppliers in your sector, the products they win and the terms behind them.

    Competitors and pricing
    COMPETITORS PER TENDER
    3.2
    perimeter average
    AVERAGE MARKET DISCOUNT
    −12%
    on the base price
    YOUR AVERAGE DISCOUNT
    −9%
    3 pp above the market
    OPERATORSHARETENDERSDISCOUNTSTRONGEST CATEGORY
    MSMedSupply Italia18.4%31−14%Reagents
    NDNordDiagnostics13.3%22−11%Instruments
    YOUYour company11.6%59−9%Consumables
    BLBioLab Sistemi8.7%18−16%Reagents
    ALOther operators48.0%52−12%Various

    The data from every angle

    Ways to read the market, the competition and your own position.

    Volume and value over timeHow many tenders go out and what they are worth, month by month.Market breakdown by categoryHow tenders and spending split across product categories.Distribution by region and contracting authorityWhere demand is densest and which buyers generate the most activity in your market.Award criteriaHow often price decides a tender in your segment, and how often quality does.Expiring contractsContracts nearing their end date, so you can see likely tenders coming.Market share and gap to the leaderYour share by awarded value, and how far ahead the suppliers above you are, month on month.Competitor profilesWhat the suppliers you run into most often win, what it is worth and which categories they play in.Competitive intensityHow many bidders you are up against on average: an early read on a market crowding up or a niche opening.Discounts and price positioningWhat the market is discounting versus where you sit, category by category.

    The whole market. Your competitors side by side. The next tenders, ahead of time

    Read the market

    How big demand is, where it is heading and what it is made of, kept current.

    Know your competitors

    Who wins, where they are strongest and on what terms.

    Decide with more to go on

    Weigh up opportunities, positioning and price against the data.

    FAQ

    Stop guessing